When the Chromecast was released in 2013, it was a legal revolution. With a very cheap and very simple device, you can send any video from your smartphone to your TV in real-time. But in the years that followed, Google lost its place in the set-top box market in almost every way. The biggest winner so far is Amazon.
According to Park Associates’ annual survey of the smart TV and radio box market, the market share of Amazon’s Fire TV platform has increased from 12% in 2015 to 36% in the first quarter of this year, steadily growing and gaining market share. Stay away from all competitors. The only streaming media provider in the same alliance is Roku, which is the same as this year by 36%, although Roku has been slowly losing ground in 2020 and 2021.
Amazon Fire TV (also known as Amazon Fire TV) is a versatile digital media player and micro-console developed by Amazon. Devices are small network devices that transmit digital video and audio content over the Internet to a connected HDTV. Users can also access local content and play video games using the built-in remote, other game controllers, or mobile app remotes on other devices.
There are many factors for Amazon and Roku to dominate the market. The first and most important thing is usability: both companies are largely focused on embedding their respective software into smart TVs from different manufacturers, effectively becoming a “ Default” Smart TV operating system. This is especially true for smaller, cheaper kits that are sold in large numbers. Google has been trying the same move for years with moderate success. Most importantly, Roku and Fire TV stand-alone hardware are more or less available everywhere at very low prices. Amazon was able to promote its own hardware in its ubiquitous online store, which was a huge boost, and Roku, through cooperation with Walmart’s own brand Onn, made progress in home theater equipment built by Roku streaming.
By comparison, Google’s share of the pie has declined from 21% of the market in 2016 to 8% over the past five years. (Android TV is not on the list, but despite the “different,” it will lose market share.) Apple has also slowly shrunk, but with a slight flaw, and now surpasses Google by 12% of the Apple TV market.
By comparison, Google’s share of the pie has declined from 21% of the market in 2016 to 8% over the past five years. (Android TV is not on the list, but despite the “different,” it will lose market share.) Apple has also slowly shrunk, but with a slight flaw, and now surpasses Google by 12% of the Apple TV market.
Google is trying to make a comeback. In addition to the more comprehensive Fire TV-style interface on the latest Chromecast (now more like a “Google TV” device rather than just a remote streaming device), the company has also established partnerships to preload Google TV on more TVs /Android TV. A recent victory was the launch of a low-cost Google TV streaming media box at Wal-Mart, again using its own brand Onn. But no matter how you look at it, Google has a lot to make up for.
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