Paris — In a bold new move shaking up the intersection of cinema and luxury branding, Laure Parleani, co-founder of France’s Totem Films, and Omar el Kadi, co-founder of Easy Riders Films, have joined forces to launch Reborn Studio.
The Paris-based production outfit aims to produce high-quality film content featuring A-list filmmakers tailored specifically for luxury brands.
The newly minted Reborn Studio will take charge of strategy and international sales for an eclectic range of films, spanning shorts, feature-length productions, and immersive content.
Designed with flexible formats, the studio intends for its work to be suitable across a variety of platforms — from prestigious film festivals to fast-paced social media channels.
Parleani highlighted a growing challenge within the industry: “We met with so many producers who have told us that financing the development of auteur-driven projects is increasingly complicated.”
She elaborated that Reborn Studio’s approach, fostering close collaborations between filmmakers and luxury houses, creates a “win-win for everyone in the film industry.”
This partnership model aims to support filmmakers with strong artistic visions while simultaneously offering luxury brands innovative and engaging content.
The origins of Reborn Studio trace back to Parleani and el Kadi’s acquisition of production house Reborn from entrepreneur Marc Simoncini. They have also aligned with Antoine Dray’s creative and production event agency ADR, which specializes in luxury sectors.
The involvement of ADR’s luxury executive director Rabih Saade will be pivotal in shaping the venture’s strategic direction and creative vision, ensuring the studio’s productions meet the exacting standards of luxury clientele.
The Reborn Studio team further includes industry professionals Colin Forcioli and Anne-Laure Davezac, rounding out a group poised to blend creative storytelling with commercial viability in the luxury film market.
Omar el Kadi, who co-founded Easy Riders Films alongside Nadia Turincev in 2019, brings a strong portfolio to the project. Notably, he is behind critically acclaimed films such as Levan Akin’s Crossing and Vladimir Perisic’s Lost Country, both recognized for their auteur-driven storytelling.
Meanwhile, Parleani, who co-founded Totem Films in 2018 with Bérénice Vincent and Agathe Valentin, is known for championing projects that push creative boundaries.
Reborn Studio’s mission underscores a broader industry trend where traditional film financing routes are narrowing, prompting producers and filmmakers to explore alternative funding models.
By partnering directly with luxury brands eager to produce visually compelling, narrative-rich content, the studio hopes to revitalize auteur cinema’s development pipeline while offering brands fresh ways to connect with audiences.
This initiative also reflects the evolving role of content in luxury marketing, where storytelling and cinematic quality are increasingly valued for their ability to create immersive brand experiences.
Reborn Studio aims to fill that niche by delivering films that function not just as advertising, but as artistic statements capable of standing on their own merits within the global film community.
With its unique blend of creative expertise, strategic partnerships, and a focus on auteur-driven cinema tailored for luxury audiences, Reborn Studio is poised to become a key player in the emerging field of branded cinematic content.
As the venture takes shape, industry watchers will be keen to see how it influences both the film and luxury brand landscapes in the coming years.
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