Georgia’s vibrant tourism industry is gearing up for the summer season, but this year, the absence of a significant group of visitors has cast a shadow over expectations.

Traditionally a favored destination for Israeli tourists, Georgia is feeling the impact of the ongoing conflict between Israel and Hamas, which has deterred many Israelis from traveling abroad.


Levan Giorgadze, a representative from Tbilisi Free Walking Tours, remarked on the noticeable drop in Israeli tourists compared to previous years. “The situation in the region has affected the number of tourists from Israel,” Giorgadze stated. “While some still visit, the numbers are considerably lower.”

This sentiment is echoed by Shota Burjanadze, Chairman of the Georgian Restaurateurs Association, who expressed concerns over cancellations and low projections for new bookings.

“Unfortunately, this year will not meet our expectations,” Burjanadze lamented, highlighting the financial strain on local businesses that rely heavily on tourism.

Despite these challenges, Maia Omiadze, Head of Georgia’s Tourist Association, remains optimistic about the upcoming season. Citing positive data from the first quarter of 2024, Omiadze anticipates a bustling summer with strong tourist activity.

“We’ve seen promising numbers, particularly from neighboring countries, Persian Gulf nations, and across the European Union,” she affirmed.

Indeed, the Office for National Statistics reports that Georgia continues to attract visitors primarily from neighboring Turkey, Armenia, and Russia.


While European tourists make up a smaller percentage, Omiadze emphasized a growing interest from Asian and Persian Gulf countries, particularly in popular regions like Adjara along the Black Sea coast.

Looking ahead, stakeholders in Georgia’s tourism sector are cautiously optimistic about the remainder of 2024. While challenges persist with the absence of Israeli tourists and geopolitical uncertainties, the overall outlook remains positive based on current trends and early indicators.

As Georgia prepares to welcome visitors from diverse regions, the resilience of its tourism industry will be tested amidst global dynamics, reflecting both challenges and opportunities in the evolving landscape of international travel.


This article was created using automation technology and was thoroughly edited and fact-checked by one of our editorial staff members