Controversial fast-fashion retailer Shein is preparing to open its first-ever permanent physical store in Paris next week, despite facing a storm of criticism from politicians, labor unions, and major fashion brands.
The announcement has ignited debates about sustainability, labor ethics, and the future of the fashion industry in France. The store will open on Wednesday, November 6, inside the historic BHV Marais department store in central Paris.
The move was confirmed by Frédéric Merlin, president of Société des Grands Magasins (SGM), which manages the BHV property. In a statement, Merlin described the store as a “world first” for Shein and emphasized his group’s commitment to supporting new retail ventures despite “political pressure.”
Founded in China in 2012 and now headquartered in Singapore, Shein has rapidly grown into one of the world’s largest online fashion retailers.
However, it has been repeatedly accused of exploiting low-cost labor, using environmentally harmful production methods, and engaging in misleading advertising practices. Critics argue that the company’s business model epitomizes the worst excesses of the fast-fashion industry.
Opposition to the Paris opening has been widespread. French politicians and environmental activists have condemned the move, while BHV employees staged a strike to protest against the decision. The backlash also prompted Disneyland Paris to abandon plans for a Shein pop-up collaboration inside the department store.
In an unexpected twist, a French state-owned bank recently withdrew from negotiations to purchase the BHV building, reportedly due to reputational concerns surrounding Shein’s presence. Meanwhile, SGM announced that five more permanent Shein boutiques will open in Galeries Lafayette stores across France, all under its management.
Shein’s expansion comes as the French government considers a new law aimed at curbing the influence of fast-fashion giants like Shein and Temu. The proposed legislation would restrict their advertising and impose stricter environmental and transparency regulations.
The company has already faced serious legal penalties in France. Regulators fined Shein a total of €191 million for violations related to data privacy, false advertising, and the non-disclosure of microplastics in its clothing. Italy’s competition authority also fined Shein €1 million over misleading “eco-friendly” claims.
Despite the mounting criticism, Shein’s market valuation continues to soar, surpassing many long-established high-street fashion brands. For supporters, its Paris opening symbolizes retail innovation and consumer accessibility. For critics, it marks a troubling endorsement of unsustainable fashion practices.
As Paris braces for the store’s opening, the controversy underscores a larger debate: whether fashion’s future should prioritize affordability—or accountability.
This article was created using automation technology and was thoroughly edited and fact-checked by one of our editorial staff members